WEB DESIGN TRENDS TO LOOK FOR IN 2020

WEB DESIGN TRENDS TO LOOK FOR IN 2020

We are going to step into the second decade of the millennia and this time is highly important as it is now when we are witnessing tremendous inclination towards the digital world. With such strong inclination, it is evident that there will be extra pressure for making the digital world attractive and at the same time super functional. Web designing is such a niche that is entitled to create the first look of a website along with the functionality factor in mind. Website designing has seen several trends in the past and in the days to come there will be many more. The world is now extremely engrossed with mobile application-oriented websites and keeping that affinity in mind the web designers are pushing themselves hard to create such designs which will be successful in mobile instruments as well as traditional desktop or laptops. Keeping the basic requirements in mind, the designers are creating several patterns and themes of which some will turn out to be successful while some will not be appreciated. Having studied the likes and dislikes of users around the world and how they have reacted to a certain web design pattern, we have chalked out a trend list that might win the hearts in the coming year. So, here are some web design trends that might rock the web world in 2020:

1. BOLD SIMPLICITY.

The 2020 is perhaps going to be the one where one can complement boldness with simplicity. Though these two qualities stand miles apart, we believe 2020 is going to witness the connection between the two through the platform of web designing. Boldness of colour is surely going to rock when complemented with simple designs. The essence of bold and vibrant colours will definitely create unmatched attraction for the website and at the same time it will speak for the brands’ boldness in catering to the needs of their consumers. This trick of using bold colours will ensure that the website stands out from the crowd. As people in general are now using high quality smart phones, it is for sure that the image quality in those devices will make the use of bold colour schemes more attractive and thus; successful. When bold colours will be compared with simple designs, it will be certainly soothing and attracting at the same time. An elaborate design with bold colours may seem to be too heavy for visual comfort and so a simple design in bold colours will be the perfect solution to make the website design stand out in the crowd.

2. ANIMATION – ANIMATION- ANIMATION!

Videos had already been the big and successful trend since 2017 and that is not over yet. But there are some alterations in the forms. Noticing the trouble faced by users when it takes too much time to load the good quality videos, web designers have been thinking of some alternatives that will keep the essence of motion pictures but exempt the viewer from waiting the same to load. With the target in mind, the designers dedicated their knowledge and creativity to bring in the animation videos or GIFs. These creations are of super high quality when compared to motion pictures and as they are created with great precision, they have better acceptability. When motion pictures take so much time to load, the animations are easy and fast along with the factor that they are often more attractive. It is thus evident that 2020 is going to witness immense development in animation videos being incorporated in websites. This is sure to rock the design trends this year and perhaps many more to come.

3. ASYMMETRY WILL BE THE NEW SHOWSTOPPER.

Majority of the website designs are based on grids where orderly bland fields were somewhat like obsessions of the designers. It is not that the coming year will reject the symmetrical grid pattern but there will be strong inclination towards asymmetric designs. Asymmetrical structures are already receiving appraisal from various businesses as it is the design format that is reflecting individuality, brutalism along with unbalanced fun and enthusiasm. These are the qualities of business houses these days and when they find reflection of their business principles in the designs of their web pages, the design pattern is sure to succeed.

4. BEING LOUD AND PROUD.

Gone are the days when ‘beating your own drum’ was considered to be a sign of substandard attitudes. It is the time when you have to make your presence known by not just beating your own drum, but roaring out loud. You have to make your presence known to your audience with a band and this is what your website should do as well. So, how can you make your website shout out loud? Designers around the globe are in favour of being loud and proud about announcing your presence in the digital world and that can be done with ease through typography. Using big, bold and custom fonts can be the easiest and sure-to-succeed trick to grab the audience this year.
We talked about just the primary web design trends that might rock the web world in 2020. We are continuing our research in finding out more attractive trends on web designing. Hoping to let you know more on this in the days to come. Till then, stay tuned with us as in Web Hub Solution, we are determined to bring the best web designing and developing solutions along with related knowledge.

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WEB DESIGNING AND SEO GO HAND IN HAND

WEB DESIGNING AND SEO GO HAND IN HAND

Web designing service has become indispensible due to the rapid growth of business over the internet. Modern tech savvy people are interested in finding out everything they need over the internet rather than manual searching process. It is not just the shopping portals that are gaining popularity but the current trend reflects overall inclination towards the web world. May it be buying something or gathering information, we all prefer to take the aid of websites over anything other medium. This increasing inclination towards web world has resulted in increased demand for web designing services. As people now want to view and verify everything through the internet, it has become necessary for every single business to have its own website; neglecting which is sure to cause the downfall of the same. This is the basic reason why business owners prefer hiring professional web designers over amateur ones. Professional web designers are well aware of the factors responsible for the success of a website and they work accordingly. Now, it is the question whether web designing is the ultimate thing for success? To discuss this issue it must be remembered that designing is primarily work of art which really does not have much impact when a particular website is looking for its status in the web world. It is the content embedded in the website that becomes the primary determinant while search engines rate a website. This is the point where the factor of SEO optimisation comes into the scene. It is needless to mention what SEO is as the readers of this article are well aware of it. Let us just concentrate on the matter that SEO and web designing are complimentary to each other.
So, we were talking about how SEO and web designing go hand in hand. The very precise answer to the question HOW are these to linked is that strong SEO is the factor that is going to bring new customers to a site and then the dice is transferred to the hands of designing that will help keeping the new customers interested in that particular website. It is thus extremely important to ensure the strength of SEO before going for the designing part. But this does never mean that designing can be ignored as new customers can deflect to other sites if the design of a particular site is not attractive or functional enough. We will now dig deeper into the matter and know the basic things of the entire thing.

Web Crawlers –how they actually work?

Search engines use web crawlers to ‘crawl’ the internet, i.e. they try to find out relevant websites that are capable of providing solutions to what people are searching for. If a website is designed well and has what is being searched by users, the search engine will reward the website with higher rank. A well designed website gets reward of increased free-traffic just because of the good design as the search engines crawlers believe a good design has to be accompanied with good solution for users’ queries. Now, at this point you might think that it is primarily the job of the web designing team to bring in new customers and right at this point you may start thinking we are actually contradicting what we said in the beginning lines. Dear reader, have the patience to know exactly how the web crawlers read a website. Though internet users presently prefer images over text, the web crawlers still read a website through text only! This is where SEO comes in with its dice. It is for this reason that a business has to ensure that the main pages as well as internal links are well organized and easily readable by the users.
If a business plans to invest in high quality web design and later they realize that making the site SEO optimized is becoming indispensible, they will have only one left – i.e. to reinvest in making SEO optimization and re-designing the web pages to fit in the newly created content. Will it thus not be wise to keep the SEO strong right from the beginning and then fitting them into the desired design? And, how can a business owner ensure that these two primary factors work hand in hand before the final website comes into existence? The simple answer to this is to find out the professionals who have the strength of handling both issues with expertise. Most of the web development and designing agencies are well aware of the necessities and they build their workforce accordingly. A reputed web designing company does not comprise of expert designers only. They have skilful SEO persons who can research the web world and find out which content is going to rock along with the ability to create rich content.
Web Hub Solution is one such name in web designing and development arena that is known for the all-round service they provide. Having extremely skilful designers along with experienced SEO experts and top level content builders, Web Hub Solution is the place where every solution for making a website successful is available.
We hope we have made it pretty clear to our readers why the two factors of SEO optimization and designing cannot be treated separately. It is hoped as well that this discussion will prove to be helpful to all of you. We are looking forward to bring up more interesting discussions in the coming days.

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YOU NEED A GREAT LOGO FOR YOUR BRAND

YOU NEED A GREAT LOGO FOR YOUR BRAND

Your business logo is the brand ambassador of your business. To ensure the success of your brand you need to have a good (better to say ‘great’) logo. The business logo is the primary aspect of your company’s promotion just because it is something that you can call the ‘face’ of your brand that will result in building your brand around. It must be kept in mind that human brain can process images faster than words and it is thus clear that your logo will have deeper impact on the minds of your target audience faster as compared to written content. Based on this simple fact it is of utmost importance to have a great logo for your business that will not only make your company stand out from others but will also help you in several other ways as far as marketing and promotion of your company is concerned. To discuss why your company needs a great logo we must talk about some of the basic facts regarding the matter.



Professionalism is the primary aspect that is reflected by a logo. No matter what your product is, it is important to have a specific identity of your business. A logo is the thing that can create a precise image of your business. It may be as simple as your company name written in a particular font or colour scheme, but you need to have it just to ensure your business name gets its own personal identification. This will enable your target customers relate to your business whenever they see the logo.

Making your brand popular is one of the most important tasks for you to help your business grow. When you have your logo printed on merchandise (may be as simple as a pen or a key chain) you can reach your customers with ease and in the most cost effective way.

Talking about cost effectiveness – it must be kept in mind that buying space for brand promotion is pretty costly and it is thus really expensive to buy huge display space. Think about it in a different way – if you have a great logo that is attractive, you can easily do the publicity with minimum space. You can even think of affording advertisement at a real large event and make your brand reach the mass with ease.

Promotion of your brand becomes easy when you have a well-designed logo. One that portrays your business type can become popular among mass when they are visible everywhere. These days digital promotion of business it most popular and it is thus easy to reach customers from every strata of the society through the social media. When you have a logo that represents your business through the most effective design, you can be sure that your customers will notice them.

You can win the race of acquiring brand loyalty with a great logo. It is obvious that your product or services has to be good in order to gain the confidence of target customers. When you have ensured that, your brand logo will become a known thing to them and they will remain loyal to your business when and wherever they see it. Experts are of the view that brand loyalty can be best achieved with the help of your business logo.
Another aspect of this discussion about logo must be about what you should do to know which can be the great logo for your company. Experts will surely tell you every aspect in detail, but here we will talk about the crude basics.

You have to make sure to have the most attractive design as it is the basic pillar of success of a logo. As mentioned earlier, a good logo can be as simple as your company name written in a particular font and colour scheme. All you need to ensure is that your logo represents your business in the best possible way. It is advised by experts to make the logo as simple as possible as complicated designs cannot be displayed with perfection through every mode of display. The finely designed logo that will look great in a huge bill board will surely look clumsy when displayed on digital medium.

Make sure not to go for too simple ones either. Big and hugely established brands (think about NIKE or PUMA) can afford this trick as they are already set in the business and have a huge customer base, but you have to let your customers know what you do through the logo. It is more like the pictorial representation of your business that will let the customers about you. It is thus advised to hire expert professionals to do the logo designing job as they have the required expertise to understand what your business and its target audience may need.

We at Web Hub Solution work with precision as far as the matter of creation of logo is concerned. Our team of designing experts make use of their experience and creativity to find out which design will best suite your business. Having successfully created several logos for well-known companies, we are here to serve you with our efficiency and that too in the most cost effective way.

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What are the Top Mobile UI Design Trends for 2017?

What are the Top Mobile UI Design Trends for 2017?

Every year, design trends for mobile devices are going on changing. Users are moving to faster, easier and better mobile devices that require better and faster mobile apps. Naturally, designers are continuously trying to create UIs that ensure highly comfortable and intuitive user experience that has not been seen up to now. If users feel confused and lost with the appearance and navigation of a website, a UI design fails in its primary purpose. Hence, mobile UI design trends keep on changing to keep with the continuous growth and transformation of the mobile device market. Find out about the top mobile UI design trends for 2017.

Hidden Navigation

Hidden navigation has long been in use, although it has been used for a long time. 2017 is set to see this feature being re-introduced. Designers have started to conceal functionality for space saving for viewers. The creation of the so-called navigation drawer is one of the ways that is available at present for hiding the navigation. The menu only becomes available when it is required, and it is invisible during the other times.

Vivid Colors and Gradients

These are amazing for introducing dynamism, energy and warmth into a project in order to help it stand out from others. Designers are set to experiment with color palettes and be brave, and adjust the tone of the content. These make wonderful statements. The rebranding of Instagram means that there will be an increase in transitional gradient color ways and color palettes out there. 2016 witnessed the chains of flat designs beginning to loosen, and more designers and brands are starting to focus again on personality. 2017 is expected to witness developers experiment more with vivid gradients and color palettes in place of simple ones, whereas dull muted tones were used before.

The Rise of Touch ID

The Touch ID technology, at the start, was used only for unlocking devices. Touch ID was soon stated as the technology of the future after its introduction. Apple, in 2015, came out with its landmark Apple Pay mobile wallet. It started to become clear that the mobile giant was on to something better and bigger.

With the iOS8 allowing 3rd party apps like Amazon and Dropbox to accept the thumbprint access method of Touch ID, it verified the thought. The advantages of this approach can easily be observed. Manually inserted passwords have almost become an old thing. Today, online authentication has become much safer and simpler. At present, Touch ID helps verify accounts on Amazon, Apple Pay and Dropbox. It has made the method of online verification safer and much easier.

Diffused Background

Although mobile devices come with small display sizes, designers have not stopped developing appealing backgrounds and themes. These days, diffused images are implemented for the backdrop so that users can concentrate on app features.

Personalization

Playful interfaces and vibrant colors ensure a wonderful user experience. New and entertaining designs help attract more individuals to using and customizing apps to match their requirements. These apps use funny notifications and messages to engage users. Apps have become the best friends of mobile device users, and these ensure amazing features that are indispensable for life.

The Resurgence of Card Design

Card Design is effective and helpful for mobile-friendly sites. Cards allow the division and proper placement of content on websites. Cards make the download of multimedia objects possible, and draw more number of users to the website. These also ensure that users can select the actions and can make designs much more responsive to their own needs.

Cards are a functional UI, and although not a breakthrough trend, these have gained prominence consistently in web design. Card Design has become successful in mobile UI design, and after its inclusion in Material Design of Google. As per Google, the year 2015 saw the official rise of mobile devices over desktops. This is the most famous platform for web browsing, and more designers are making the lines between desktop and mobile UIs blurred, in order to ensure a smoother user experience.

Cards are very versatile user interfaces, and these are an amazing way to organize and simultaneously show plenty of data on screen. It lets users glance quickly through the things that are available. Popular websites like Pinterest, Netflix, Twitter and Facebook are robust digital platforms that use cards for this specific aim. Cards are fantastic ways to organize small amounts of information and are highly flexible on mobile screens for consuming and organizing content. These are a perfect way to display video, imagery, text and much more, and can be scaled to the biggest screens from the smallest displays. There is unlimited versatility in Cards. This lets designers spin, filter, flip and stack Cards for all types of UX operations.

Material Designs

This type of design was introduced in 2014 by Google. These days, this type of technology is used by many websites and apps as it offers fast loading and simplified effects such as animation, gradients and layering. Material design is related to Card Design, and both Card and Material Design will stick about.
A comparatively young and visual language, this is a revolutionary mobile design that was introduced in the year 2014 by Google. These days, there are plenty of amazing websites or apps that use this type of design, mostly due to its simplified effects such as well-executed animation, clear gradients and proper layering. Material design is related closely with Card design, and this shows that it is likely to be used for a long time to come.

Calm Color Pallets

Less is more in these times. There are various famous apps, such as Facebook, Pinterest or Tumblr. These stick to a particular color scheme with just a few shades. It appears as if bold and flash colors are no longer as appealing as calm and pastel shades. However, it does not indicate that designers need to make haste and change the colors of their own brand. The same color is used, although in an elegant and subtle way, and designers should never go overboard.

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Web Design Trends in 2017 That You Can’t Afford to Miss Out!

Web Design Trends in 2017 That You Can’t Afford to Miss Out!

Until very recently, the world of web designers was dominated by static, closed and symmetric compositions. 2016 saw many websites breaking away from the trend. 2017 is expected to see more positive attempts being made in this domain. Websites will see a distribution of elements in a new way. Find out about some of the upcoming web design trends for 2017.

Rich Typography

Until recently, the entire internet was dominated by simple neo-grotesque styles such as Helvetica, Roboto, Lato and Open Sans. 2017 will see a wide range of typefaces coming back into use, such as serif typefaces being used with non-serif typefaces for contrasts. In websites, Typography is seeing a lot of changes. Texts are being broken into animations; individual letters, varied effects and images, and designers are placing videos on them. More brave experimentations can have an impact on expanding diversity, when it comes to web typography.

The year 2016 saw the rule of symmetry being broken, and this has dominated the industry for many years. Many designers have developed asymmetric layouts not balanced perfectly on the right and left sides.

More Diversity

Designers have developed compositions that are more dynamic and come with more numbers of intersecting diagonal lines or those based on more organic or complex shapes.

Apparent Chaos

From 2016, while projects were being analyzed, it became prominent that chaos is just apparent. Still, layouts are based on classically contrasting sizes, textures, colors, forms etc. All that has changed is the location of various elements as well as balancing the dependency between these. At present, items like paragraphs, icons or headers are more frequently deployed. Although these are a section of a single theme block, these tend to be split apart and are kept at a sufficient distance from each other. These have varied paddings and these are not aligned to any of the edges of the container.

Richer Patterns and Background

There are increasingly more numbers of patterns and backgrounds being used in the domain of web design, such as dot, small dashes or stripes. The grid pattern is particularly common, and it is treated like a frame for other sections of the layout. Such kinds of elements are moved on a grid over the parallax principle and are often organized in a chaotic way.

Asymmetry

The year 2016 saw the rule of symmetry being broken, and this has dominated the industry for many years. Many designers have developed asymmetric layouts not balanced perfectly on the right and left sides.

More Diversity

Designers have developed compositions that are more dynamic and come with more numbers of intersecting diagonal lines or those based on more organic or complex shapes.

Decorative Details

The approach to details has also recently undergone a change. This is a slow departure from the raw, minimalistic Form Follow Function. These come with numerous other elements that only come with decorative purposes. Separators and Underscores are being shifted. Buttons are being created less often. Some websites have them designed as shifted, soft dashes while others have button style in the form of amazing hovers.

Grid Pattern

This type of pattern does not make use of characteristic movements. When used in a few websites, it comes with an extremely specific purpose – and can make the movement of every element logical. It lets rationalizing of unconventional decisions and offers solutions to questions. It develops a sense of rhythm and justifies its violations at the same time.

Use of Animations Between Different Sections

It is not new to use animations on websites. Animations are rich, and this quality helps in eliminating the strict division of pages into sections. At the time of scrolling, a website changes smoothly. Content appears and disappears with soft animation. Designers are investing more thought into the sequences of animation transitions. These are not simply random effects between content blocks, but staged narratives in which every element comes at a scheduled time. Ever since the time they have been created, animations are parts of websites and not a detail that is added casually.

Exciting animations serve to enrich basic layouts. These provide web pages with new value and a touch of uniqueness. These create a smooth and beautiful structure on various websites, and are an essence of many web projects.

Monospaced Typefaces

2017 is expected to witness a use of proportional typefaces that are generally related with typewriters. These can be observed on various websites.

Serif Typefaces

Using serif typefaces in signatures or paragraphs as well as in large headlines is extremely common. Those with larger decorative value, especially, are used often. Didot or Bodoniare other typefaces that are extremely popular.

Geometric Typefaces

Sans serif geometric typefaces are becoming increasingly popular. For example, those like Montserrat and Poppins that are being found in the Google Library and the classics like Proxima Nova, ITC Avant Garde and Futura, are getting more distinctive as compared to the neo-grotesque, invisible ones. A thicker weight is used to achieve an expressive and aggressive character.

Contrasting Pairing of Typefaces

Harmonious, soft typeface pairing will be put away for stronger contrast. Reinforcing of expressive combinations is being done for a high contrast between text sizes. Decorative, large serif typefaces would be blended with basic geometric typefaces, just like A Serif typefaces were paired in paragraphs with geometric fonts.

Larger Letter Sizes in Paragraphs

2017 will also see the use of letters of larger sizes in paragraphs. In the last few years, 10px typefaces were more common and many print designers used this technique. However, 14px typefaces are going to be the used more in the coming days, to ensure a more readable size. Larger typefaces are particularly popular where the use of Serif typefaces is concerned.

Dimmer Tones

Varied colors were used by designers in 2016. However, 2017 will see a subtle propensity to move towards dimmer tones. Websites in fully white tones are getting less popular, with designers preferring to use gradations of patterns, gray or textures. These days, it is becoming commoner to develop darker sites, where the background is filled by dark or black gradation. However, sometimes these can create a little bizarre and gloomy ambience. Although it is difficult to expect that the use of diverse colors will go away in 2017, dimmer tones will come up more.

Top 17 Graphic Design Trends of 2016

Top 17 Graphic Design Trends of 2016

While trends in graphic design tend to come and go, some of them manage to stay on for quite a few years and make significant impact – often giving rise to spin-offs. Some trends are completely new while others tend to arise out of older ones. While some trends have already made an impact in the first 6 months of 2016, take a look at some of the most fantastic trends in graphic design which are supposed to make the rest of the year more interesting.

1. Flat 2.0

It is marked by a colorful, clean appearance, subtle gradients, white space and large typography. This type of design has been impacted by Swiss, minimalism and Bauhaus styles. It was in 2006 that the Flat design was introduced with the Zune MP3 player of Microsoft. It got refreshed in 2013 in iOS 7 from Apple and then in 2014 with the Material design from Google. Monument Valley, the indie game which has been an award-winner, is a fantastic example of this kind of this type of design.

2. Whimsical Illustrations

Illustrations drawn by hand are not meant only for kids. The friendly doodles of Dropbox are one example of this type of design. These introduce fun and consist of illustrated hero images, isometric projections, analog and digital techniques, brushstrokes and sketchy lines. A wide range of illustration styles can be used.

3. Bold Typography

Along with the Glyphs app and other tools, the Flat Design can make it easier and more cost-effective for producing fonts and make the production of creative, dramatic typography possible. This kind of design is marked by letter stacking, fun sans-serif typefaces and bold statements. The Serif is also expected to come back again, boosted by screens with a higher resolution. Fresh handwritten fonts are expected to be seen in 2016.

4. Motion

Illustrations and photos get life-like with cinema graphs and 2D animation. With only a few movements that can grab the attention without making visitors move away from the actual content, this type of design happen to be a mixture of still and motion.

5. The New Retro

Retro style designs are inspired by arcade video games, The Memphis Group and styles from the 80s as well as the 90s. You can get fun geometric patterns and designs, pixel art and bold colors.

6. Modular Layouts

Some of the major brands have adopted card-based or modular layouts for their mobile apps and websites. However, arranging designs as per grid has been there for some time. Unlike self-contained cards or modules, layouts do not need to use a strict grid that has everything aligned perfectly. These can be slightly more freeform or loose and yet be impactful as an organizational tool.

7. Minimalist Logotypes

These are marked by flat design, crisp mono line style, kinetic logos, subtle gradients, minimalism and negative space, and happen to be one of the most efficient 2016 logo trends.

8. Geometric Shapes

These are motifs which align with a few of the trends of the 1980s, and consist of illustrative techniques, individual graphic elements, low poly style and more. These have angular appearance.

9. Negative Space

White space or Negative space is an important aspect of any effective graphic design. When used with proper strategy, it can help add double meaning or deeper significance to designs, especially those used for branding or logo projects. It may also just provide designs with a more minimalistic appearance.

10. Abstract Swiss

This is a reaction to the louder styles inspired by the 80s, and is minimalist in form. This type of trend, as compared to the famous trend of card layout, is aimed to rewrite the rules of graphic design. It involves random distortion and deconstruction of layouts.

11. Print-inspired

It is inspired by the printing methods from the pre-digital era, and consists of rich textures, color slabs and misprinting effects. 2016 will witness the style evolving more and taking hints from the Risograph with fun and vibrant neon colors. The overprint impact is unpredictable and playful here.

12. Dramatic Typography

In this style of design, typography is for creating statements. These consist of bold, big styles which grab the attention of people. Size, arrangement, color or textures are some elements which have to be specially considered in order to make patterns look more dramatic.

13. Custom Illustrations

Although the days of stock photos and graphics are said to be over, this is not the case. These are being replaced more frequently by custom illustrations or imagery. Designers strive to create unique patterns and use images which are more relatable and personalized. Casual, friendly illustrations are used to make the images of the homepage more personalized.

14, Material Design

With its guidelines regarding material design, Google made a big mark in graphic design. It was originally designed for mobile and web, although the principles of this design type can now be seen in all types of design formats. Intentional white space, large-scale typography, edge-to-edge imagery and deliberate choices of colors are some of the main aspects of this type of design language. Tile or card based layouts, light and shadow effects, bigger types and bold colors are also included in this kind of design.

15. “Modern” Retro Style

This is a contrast to the old or vintage style which drew inspiration from the 1900s to the 1960s era, and uses styles from the 70s to the 90s. Viewers can get the feel of the early space themes, pixel art, video games and PCs.

16. Bold, Bright Colors

It consists of bright hues, material design and design elements from the 1980s and 1990s. It is a reaction against the more subtle palettes inspired by the 60s and favors more saturated, richer colors, vibrant pastels and neons.

17. Minimalistic, Abstract Style

It serves as a contrast to the splashier design styles inspired by the 1980s, and this type of trend involves distorting or deconstructing generally known forms as well as focuses on minimalism. Minimalism is a recurring element which would be witnessed in plenty of design styles that are supposed to make a mark in 2016, and Flat 2.0, minimalist logotypes and Abstract Swiss are some of the styles other than minimalistic, abstract style making use of minimalism.

The Role of Psychology in Web Designing

The Role of Psychology in Web Designing

The act of “seeing” and “feeling” happens simultaneously! This is what web designers need to know today when designing a website. A website more than a composite whole of “information and images” represented in a consolidated whole, is also something that evokes emotions that either makes the visitor to stick to the website and browse more, bookmark and keep it for later reference, recommend to another one or completely bounce off! Understanding the psychology of the online viewer is crucial in developing a website that would garner maximum prominence.

Today there are several psychological trigger points that make a website tick for good! Here are some of the crucial ones which when adhered to, makes web designing successful both from the client and customer point of view.

Crisp & Compelling Content
Earlier as the dot.coms’ came into existence, there was a huge rush to steal the chunk of audience and business! This is the reason why websites had huge chunk of emotions that were meant to “impress” an online reader and convert him to a potential customer. Today, the trend has changed considerably. With social networking and multiple websites available, bulk content is available almost everywhere. Added on to that viewers have even lesser time today! What works today is the element of “Impact” with lesser, crisper and compelling content that will speak, connect to the online viewer and engage him. The content here needs to be a blend of facts and feelings, without overdoing either of the two.

Incorporating the Correct Reading Pattern
Most online viewers read a website in a “Z” pattern i.e. starting from the top left to the bottom right corner. Web designers should attempt to position the crucial content within space. Most brand logos gets placed in the upper left hand corner for direct visibility and greater brand recall. To add the lesser important data in this reading space might make your online audience bounce off from the website.

Smart Management of the White Space
“White Space” is the latest buzz on web designing! For the ones that aren’t aware with this word, it indicates the web page areas that have no content. This is a pleasant relief from all the pictures and content those are presented in the webpage. When web designers manage this “White Space” effectively they are able to display data in a much more professional manner making the website visually appealing to the onlookers. No viewer would love a website that is jammed with images, extra content, long headlines and other elements that makes the website appear completely messy. It leads to visual discomfort and makes the viewer feel jittery. On the other hand, smart “White Space” management results in a favourable user experience. This also helps the web designers to draw the viewer attention to the most crucial data and elements of the website, thereby creating a long-lasting impact on the mind of the viewer.

Correct & Clear Imaging
Placement of images and pictures is an essential part of web designing! Adding images that impact and at the same time is clear and is in correct alignment with the website content is something that will impress the users and improve UX. On the other hand, an image that looks like excellent photography but has elements that can confuse the readers or don’t fit to the website content, will eventually upset online readers. Also the process of correct and clear imaging needs to be followed all through the website and not just the landing page.

Selecting the Best Colour Scheme
Colours impact mood! This holds true even for website designing. Certain colour schemes evoke specific emotions in the reader that he might like or dislike. For instance, stronger and solid shades like crimson, dark green and purple might evoke stronger emotions of vigour or put the onlooker on to a zone of alertness. On the other hand, pastel shades such as beige, light yellow, pale pink and sky blue puts the reader to a sense of serenity and calm. Shades like grey might have a neutral tone, but overusing it might not render your website a character which is essential if you are willing to stay in the business game and make an impact. Furthermore, mixing a solid colour with a light one, such as violet and grey or white renders an elusive appeal keeping the corporate fervour, intact. However, web designers should keep in mind not to splurge the colours of the brand logo all over the website as that will appear shoddy and upset a user.

Every Page Deserves Attention
Web designing is no more about making the Landing Page more important and cutting down on attention when it comes to the other inner pages. Each web page needs special focus, regardless whether it’s the Home, About Us, Products & Services, Mission, FAQ’s, Contact page and the like. A designing specialist needs to give focus on the focal point on every web page. Whilst focusing on each page, it is essential for designers to keep in mind the readers point of view i.e. “What am I doing here?” Addressing this, everything from the content to the navigation needs to be made perfect. Just in case a certain web page is yet to be made ready, then a smart appeal like, “We will be back soon” or something to this effect needs to be placed in an effective way that would encourage audience patience than disappointment.

Impressive Typography
The font style of your web content adds to the overall look and appeal! And fortunately web designers today have their typography tool-kit extended. They no longer have to get limited to the standard font types. Cutting edge technological developments having brought home CSS3 has opened up a world of experimentation. Web designers need to use this in order to arrive at a font style that best caters to the overall theme of the website and gives it a uniform tone. Now the essence of human touch which can be implied via calligraphic fonts is gaining popularity, so keep an eye on it!

Following these smart psychology pointers, web designers can come up with websites that are smart to look and also caters to the purpose, gaining maximum visibility.