YOU NEED A GREAT LOGO FOR YOUR BRAND

YOU NEED A GREAT LOGO FOR YOUR BRAND

Your business logo is the brand ambassador of your business. To ensure the success of your brand you need to have a good (better to say ‘great’) logo. The business logo is the primary aspect of your company’s promotion just because it is something that you can call the ‘face’ of your brand that will result in building your brand around. It must be kept in mind that human brain can process images faster than words and it is thus clear that your logo will have deeper impact on the minds of your target audience faster as compared to written content. Based on this simple fact it is of utmost importance to have a great logo for your business that will not only make your company stand out from others but will also help you in several other ways as far as marketing and promotion of your company is concerned. To discuss why your company needs a great logo we must talk about some of the basic facts regarding the matter.



Professionalism is the primary aspect that is reflected by a logo. No matter what your product is, it is important to have a specific identity of your business. A logo is the thing that can create a precise image of your business. It may be as simple as your company name written in a particular font or colour scheme, but you need to have it just to ensure your business name gets its own personal identification. This will enable your target customers relate to your business whenever they see the logo.

Making your brand popular is one of the most important tasks for you to help your business grow. When you have your logo printed on merchandise (may be as simple as a pen or a key chain) you can reach your customers with ease and in the most cost effective way.

Talking about cost effectiveness – it must be kept in mind that buying space for brand promotion is pretty costly and it is thus really expensive to buy huge display space. Think about it in a different way – if you have a great logo that is attractive, you can easily do the publicity with minimum space. You can even think of affording advertisement at a real large event and make your brand reach the mass with ease.

Promotion of your brand becomes easy when you have a well-designed logo. One that portrays your business type can become popular among mass when they are visible everywhere. These days digital promotion of business it most popular and it is thus easy to reach customers from every strata of the society through the social media. When you have a logo that represents your business through the most effective design, you can be sure that your customers will notice them.

You can win the race of acquiring brand loyalty with a great logo. It is obvious that your product or services has to be good in order to gain the confidence of target customers. When you have ensured that, your brand logo will become a known thing to them and they will remain loyal to your business when and wherever they see it. Experts are of the view that brand loyalty can be best achieved with the help of your business logo.
Another aspect of this discussion about logo must be about what you should do to know which can be the great logo for your company. Experts will surely tell you every aspect in detail, but here we will talk about the crude basics.

You have to make sure to have the most attractive design as it is the basic pillar of success of a logo. As mentioned earlier, a good logo can be as simple as your company name written in a particular font and colour scheme. All you need to ensure is that your logo represents your business in the best possible way. It is advised by experts to make the logo as simple as possible as complicated designs cannot be displayed with perfection through every mode of display. The finely designed logo that will look great in a huge bill board will surely look clumsy when displayed on digital medium.

Make sure not to go for too simple ones either. Big and hugely established brands (think about NIKE or PUMA) can afford this trick as they are already set in the business and have a huge customer base, but you have to let your customers know what you do through the logo. It is more like the pictorial representation of your business that will let the customers about you. It is thus advised to hire expert professionals to do the logo designing job as they have the required expertise to understand what your business and its target audience may need.

We at Web Hub Solution work with precision as far as the matter of creation of logo is concerned. Our team of designing experts make use of their experience and creativity to find out which design will best suite your business. Having successfully created several logos for well-known companies, we are here to serve you with our efficiency and that too in the most cost effective way.

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WEB DEVELOPMENT SERVICES HAVE BECOME INDISPENSIBLE – WHY?

WEB DEVELOPMENT SERVICES HAVE BECOME INDISPENSIBLE – WHY?

Web development is the most happening business branch in the digital world. Truly speaking it is very similar to the iron and steel industries when the IT industry is taken into consideration. A website is the face of any business in the digital world and to make the face attractive and functioning, all you need is proper web development services.

Before you choose the perfect web development service provider to create your web site, it is important to know what are the things to look for from certain service provider and why the web development service is indispensable. We are here to discuss about some of the less talked issues while deciding why the web development service is necessary.

A web page will define your business and it is thus needless to say that you need a real attractive home page. Any reputed web development service provider will surely provide you with great looking web pages, but you need to know that this is not all your business will need. Just good looks will not play the trick in making your business successful. You will need to take care of several other issues to reach success and this is where a good web development service provider will come to your aid.

Web development is not just about creating a great web site for once and all. A web site will need continuous nurturing and modifications according to the changes in market and your business. Your service provider must be eligible for providing this type of continuous service so that your web site remains updated. The current trend of digital business shows that there is enormous growth in mobile application based websites and you must keep this factor in mind while selecting the service provider for your business. Not all web development service providers are efficient in mobile application based projects and this implies you must be extremely careful in choosing the right one.

Now comes the question of being functional. The face of your business (i.e. your home page) must not be a mannequin. It needs to be properly working and well designed for interaction between you and your target customers (or audience if you prefer). Unless your website has a proper space for interaction, your customers will lose interest in your products and business. Proper interaction does not only mean a window to chat or something like that. It means there must be enough scope in your web site for regular update regarding your business. It is the responsibility of the web development service provider to make such a design with easy methods so that you can do the alterations and additions without mush hassle. In case you are not comfortable in doing these things all by yourself, you can go for such schemes where your service provider will do the alterations in a regular basis.

Obviously, the cost will be a bit higher, but that makes sense as far as the success of your business is concerned.
You may start wondering why a business should need to spend money in web development on a regular basis. Won’t you keep your shop well decorated and functional if that was your business space? In the digital sphere, your web page is your shop (read office if that suits your business) and you need to allot some money for its thorough maintenance. It is suggested not to go for the cheaper ones as compromising with the quality of service will lead you towards failure for sure. It won’t be hard to find instances where a business failed just because the web site was not up to the mark. The good news is that, the business of web development services has become so competitive that great quality services are now available at affordable prices. Domain names have become cheaper and so are the other related services related with web development.

While choosing the right web development service provider for your business, make sure to research thoroughly about the companies. Check their authenticity and capabilities. The reviews by previous customers of the service providers will testify about their efficiency. Interact freely and talk about your exact requirements with the concerned persons in the company and make sure that they understand your business and its requirements. Feel free to let your service provider know if you have any weakness in understanding the strategies used in digital business as they will help you to understand them if necessary.

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SUPER SIX TIPS TO INCREASE TRAFFIC TO YOUR WEBSITE

SUPER SIX TIPS TO INCREASE TRAFFIC TO YOUR WEBSITE

Hope you have hired a high-end website designing service provider to make a perfectly attractive website for your company – actually every business in this digital world will do it and you are no exception. Now what? Your business got the starting signal and there you are earning your dream numbers!

It isn’t that simple – isn’t it? You must have expected great to moderate business right from the beginning as you spent so much making the website and truly speaking, the professional website designers are extremely dedicated to make their clients’ business successful. But the reality now appears to be something else. Why the traffic in your website not hitting the expected mark or even if there is satisfactory traffic, your business is not earning as expected. Can you guess what went wrong?

If you are wrestling with the mentioned questions, you need to know that it is not just the web page design or great content that is going to draw the desired traffic for your website. You have to ensure certain things so that people visit your site and read your content. To be very honest about the real working pattern of the digital world, you will have to make people visit your site; make your business visible to everyone so that you can earn. Even if most of the digital businesses around the globe are well aware of the tricks and tactics to be played; they often make some silly mistakes or forget to follow some simple tricks. Here are some of the most common things you just need to remember (as we guess you already know them, but might have forgotten to utilize) so that the traffic in your website gets the required boost.

1. Advertise

This one is so obvious that it may seem useless to mention here. But we decided to mention this one as the very first tip because most of the businesses make the mistake in choosing the right advertising method. You have to make sure exactly what type of advertisements will make sense for your business and invest in that only. While going for the paid searches and advertisements, make sure you invest in those which are relevant to your business. Please don’t ignore the social media advertising and display advertising as they are still great ways to help you reach your target audience.

2. Catchy and Irresistible headlines

Whatever content you put in your website, it needs a heading that will make people read them. An old proverb says ‘The first impression is the last impression’ –and this is so true in the field of digital business. Unless your headline is attractive, the most exciting content will be overlooked by the most dedicated readers or customers. You have to make sure that the headline for each of your content is not just attractive but be like a powerful magnet to draw the target audience towards the content.

3. SEO – Are you thinking its dead?

Let us correct you in the very beginning that optimization of your content for search engines is still the most valuable and worthwhile practice. Unless you can provide what people search for you will never be able to make them look towards you. On-page SEO is the least time consuming method to follow and is sure to boost the traffic in your website.

4. Make the tail long

Yes, we are talking about the keywords here. The very first thing that comes into consideration while writing the content for a website is the keywords and every content writer will ensure that they have the high-intent and popular keyword bases well covered. The long-tail keywords (which are often not taken into consideration) actually account for a majority of web searches and if you are not taking them seriously, you are actually losing the traffic in your website.

5. Guest blogging – it’s really important

Guest blogging too is very alive till date and you can surely succeed in increasing the traffic in your website with them. You can build your brand with the help of securing a guest post on a reputable site. Please keep in mind that the standards for guest blogging have changed a lot recently and spammy tactics will trap you in serious penalties.

6. Do not neglect the Email strategy

So many new social marketing strategies have popped up these days that we have almost forgotten the old and faithful email method. It is still a very powerful tool and you will be astonished to know that a moderately successful email blast can actually result in huge increase of traffic in your website.
Well, these are the simplest six tips and tricks you can begin with and track the difference in the flow of traffic in your website. We will keep you updated on more tips in the coming days.

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Hero Images and Web Design: A Snapshot!

Hero Images and Web Design: A Snapshot!

If you are in for Click-baiting, you will love to use hero images. Simply looking at the copy and the image placed at the top of the page can help visitors to find out what your website is all about. It is important to have a hero image with a call to action or a copy. Check out some of the best examples and practices to make hero images and make them attractive for the audience.

Hero Image – What is it?

It is not the image of a hero, as anyone would like to believe. It is the first or main graphic or photo which can be seen at the top of any email or webpage. Its objective is to draw visitors immediately and show them the main objective of your content or website. It ultimately rests on you to select a high-quality graphic or photo to represent your page theme in its entirety.

How to Create Good Hero Images?

There is an attention-grabbing Hero Image in the Infatuation, which consists of reviews of restaurants, and it highlights the main offer from the website. Visitors can navigate away easily from the main page. In some cases, the hero images are extremely extensive and it is difficult to find out where one should click to get away from the image. There is a chance that you can get immersed in the photo, forget your purpose for visiting the site and go back just as you came.

In contrast, there is the blue image with white text on Flywheel which explains in a single sentence the business. It also offers two CTAs.

Making Good Hero Images

There are some smart ways to make good hero images.

Check the Relevance

Your hero image has to represent accurately the things that you wish to sell. If you are a beach holiday tour operator, the image of a sun-kissed beach with men and women cavorting on the sand is a good idea. The photo may also advertise a slogan or a sale, although you should restrict your text to a limit. As it is said, a picture is worth a thousand words. Naturally, you should ensure that any extra words are relevant and pertinent.

Make Precise Captions

Remember that on an average captions beneath images are read 300 times more as compared to the body copy. This is a big figure. Make sure that the caption is targeted and precise, and most important – is relevant to the hero image.

You Can Use Hero Banners

Hero banners happen to be extremely popular, and these are high-quality images which are paired with a call to action and simple text. However, it is not necessary that hero images should be banners.

Test and Optimize Hero Images

Similar to any other thing that you add to your own marketing skills, it is important to test hero images and have those optimized. Take a cue from word stream, where tests are being made by the team to ensure that the website goes great guns. These include making homepage tests.

Test Varied Hero Images

Testing your home page with different hero images will help you to know which one has the better conversion rate. Use high-quality photographs for each hero image and find out with each test which one is working the best with the target audience of your choice.

Use High-Quality Images

With high-quality photos, you can make it easier for people to view large, crisp images on phone as well as computer screens. Make the images sharp and crisp, to prevent fuzziness.

Customize Stock Images

Ensure that you are not using a very loud background on which you are putting the text. Go for a cool color contrast. Size the image on the basis of what you wish to show, and reduce the load time as much as possible.

Hero Images – Where Can You Get Them?

Few people are experts at designing info graphics or taking photos of their own. Fortunately, there is no need for you to do so. You can find plenty of websites which offer stock photos free of cost or at low-cost to have your hero image sliced and diced.

Canva

It has many stock images that you can select from. There are numerous ways for you to edit them using text. You may also upload photos of your own. There are as many as 75 million pictures that you can pick from, and each one of them can be searched and placed into separate categories. You can design an email hero although designing a webpage hero might not be possible.

Creative Market

It, just like stocksy, offers a wide range of fonts, templates, stock photos and graphics. Most of these have to be bought although the cost is very less. Most people would find it worthwhile to spend 20 bucks on a cluster for website branding purposes.

UnSplash

You can get high quality photos from unsplash to use in the form of hero images. The pictures are quite similar to that of pexels, as both have pictures from photographers. But there is a vast library, and you might not note same images all too often. Both offers stock photos with CC0 (Creative Commons Zero) license.

Spotify

This is another great resource to try, and here are images with excellent color contrast that make them life-like. There is also the chance to browse through plenty of hero images.

Task Rabbit

There are many hero images on this source, and each of these come with a varied “We Will Help” caption comprising of an easy search bar underneath. Most of the visitors may not have an exact idea about Task Rabbit, and naturally each image consists of static sub-headers. These are quite small and do not take attention away from main hero.

Grain and Mortar

This is a creative studio consisting of many hero images, actually in the form of short videos. These videos consist of enough action to interest visitors but not too much to distract them from the text completely. There are high-quality photos in the website.

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