WEB DESIGNING AND SEO GO HAND IN HAND

WEB DESIGNING AND SEO GO HAND IN HAND

Web designing service has become indispensible due to the rapid growth of business over the internet. Modern tech savvy people are interested in finding out everything they need over the internet rather than manual searching process. It is not just the shopping portals that are gaining popularity but the current trend reflects overall inclination towards the web world. May it be buying something or gathering information, we all prefer to take the aid of websites over anything other medium. This increasing inclination towards web world has resulted in increased demand for web designing services. As people now want to view and verify everything through the internet, it has become necessary for every single business to have its own website; neglecting which is sure to cause the downfall of the same. This is the basic reason why business owners prefer hiring professional web designers over amateur ones. Professional web designers are well aware of the factors responsible for the success of a website and they work accordingly. Now, it is the question whether web designing is the ultimate thing for success? To discuss this issue it must be remembered that designing is primarily work of art which really does not have much impact when a particular website is looking for its status in the web world. It is the content embedded in the website that becomes the primary determinant while search engines rate a website. This is the point where the factor of SEO optimisation comes into the scene. It is needless to mention what SEO is as the readers of this article are well aware of it. Let us just concentrate on the matter that SEO and web designing are complimentary to each other.
So, we were talking about how SEO and web designing go hand in hand. The very precise answer to the question HOW are these to linked is that strong SEO is the factor that is going to bring new customers to a site and then the dice is transferred to the hands of designing that will help keeping the new customers interested in that particular website. It is thus extremely important to ensure the strength of SEO before going for the designing part. But this does never mean that designing can be ignored as new customers can deflect to other sites if the design of a particular site is not attractive or functional enough. We will now dig deeper into the matter and know the basic things of the entire thing.

Web Crawlers –how they actually work?

Search engines use web crawlers to ‘crawl’ the internet, i.e. they try to find out relevant websites that are capable of providing solutions to what people are searching for. If a website is designed well and has what is being searched by users, the search engine will reward the website with higher rank. A well designed website gets reward of increased free-traffic just because of the good design as the search engines crawlers believe a good design has to be accompanied with good solution for users’ queries. Now, at this point you might think that it is primarily the job of the web designing team to bring in new customers and right at this point you may start thinking we are actually contradicting what we said in the beginning lines. Dear reader, have the patience to know exactly how the web crawlers read a website. Though internet users presently prefer images over text, the web crawlers still read a website through text only! This is where SEO comes in with its dice. It is for this reason that a business has to ensure that the main pages as well as internal links are well organized and easily readable by the users.
If a business plans to invest in high quality web design and later they realize that making the site SEO optimized is becoming indispensible, they will have only one left – i.e. to reinvest in making SEO optimization and re-designing the web pages to fit in the newly created content. Will it thus not be wise to keep the SEO strong right from the beginning and then fitting them into the desired design? And, how can a business owner ensure that these two primary factors work hand in hand before the final website comes into existence? The simple answer to this is to find out the professionals who have the strength of handling both issues with expertise. Most of the web development and designing agencies are well aware of the necessities and they build their workforce accordingly. A reputed web designing company does not comprise of expert designers only. They have skilful SEO persons who can research the web world and find out which content is going to rock along with the ability to create rich content.
Web Hub Solution is one such name in web designing and development arena that is known for the all-round service they provide. Having extremely skilful designers along with experienced SEO experts and top level content builders, Web Hub Solution is the place where every solution for making a website successful is available.
We hope we have made it pretty clear to our readers why the two factors of SEO optimization and designing cannot be treated separately. It is hoped as well that this discussion will prove to be helpful to all of you. We are looking forward to bring up more interesting discussions in the coming days.

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SOCIAL MEDIA MARKETING IS GOING TO ROCK YOUR BUSINESS THIS YEAR

SOCIAL MEDIA MARKETING IS GOING TO ROCK YOUR BUSINESS THIS YEAR

Social media activeness is the most happening trend these days and when you are thinking of proper advertisement of your business, you must not ignore this platform. Can you imagine how beneficial the social media platform can be for your business? Well, you may have some basic knowledge about it, but we are here to tell you some of the details and lucrative gains you and your business can make by utilizing this platform.
The very first thing to mention is that social media marketing (or advertising if you prefer) is one of the most cost effective advertisement strategy to exist these days. Signing up and creating your profile in social media is free and when you finally decide to go for the paid promotion programmes, most of them are really cost efficient. The best method to follow is to go for the small ones first and then wait to see the growth in your business. Later you can fine tune your advertisement strategy and increase your budget. The volume of customers you can reach through social media marketing is immense (when the expense is in consideration) as compared to any other advertisement medium.
Now comes the issue of brand awareness and social media is absolutely the most cost effective method of digital marketing that can increase the visibility of your brand to the customers. The broad audience which you are sure to get through social media will make your business visible to all levels and types of customers. All you have to do is spend very little time (say about 6 hours a week) to create your profile and begin interacting with others. You can also make your employees or business partners ‘share’ and ‘like’ your page. This simple method of interacting with people through your content will increase the brand awareness. The more people get to know about your business, the more will be the chance of your success.
Talking about more people viewing about your business, it must be mentioned here that you need inbound traffic to make the required gain for your business. Unless you get into social media marketing, the inbound traffic for your business will be none other but your usual customers only. People who are using the social media platform regularly may not even know about you unless you make them ‘see’ you. The social media profile that you add to your marketing method will act as a gateway to your business website and all the contents you post there will create fresh opportunity to get more and more inbound traffic. Social media is the mixing bowl with different types of people with varying backgrounds and choices. They come with their own needs and social media marketing will let them view your business for sure.
Search Engine Optimization is still the most important thing to consider in digital marketing world and social media plays an important role in this niche as well. SEO is important in obtaining higher page ranks and this means more inbound traffic to your business. Now, the question is, does social media marketing directly help in obtaining higher page ranks? The direct answer may be clearly negative, but social media researches indicate clearly that more than half of business owners using social media marketing strategy has benefitted greatly in recent years. In order to get positive results from the perspective of search engine optimization you simply need to post high quality content and build your social media community where people will ‘share’ or ‘like’ your content.
With increased visibility (read ‘brand awareness’) and search engine optimization, you will find that a major part of the inbound traffic to your website will actually become your customer. Those who will not need to buy from you may even refer your name to others. Higher conversion rate (from inbound traffic to final purchasers) is one of the most lucrative aspects of social media marketing and the digital business world is highly concerned about it. You can buy tons of leads but can never be sure about their conversion rates. This purchase can be expensive at times (depending on the nature of your business) but the result can never be guaranteed. On the other hand, expense for primary type of social media marketing is low and chances are high that you will have higher conversion rates.
Customer satisfaction is another important factor to keep in mind while choosing social media marketing as your advertisement strategy as a business can become successful when its customers remain satisfied and happy. Having your business profile in social media will enable you to interact directly and personally with your customers. Even when you reply to a complaint from any of your customers, the case will be considered to be your activeness in keeping in touch with your customers and thus will make them feel cared and satisfied.
If you are still thinking about the strategy that can help your business rock this year, put your first step in social media and invest just a little bit. We are sure that you will never regret this decision for a moment.

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