Increasing traffic on your website is such a discussion that can never be marked as ‘complete’ as there is continuous research in the matter and experts are busy finding out fresh strategies for the same. In this context, we are going to discuss some of the methods of increasing traffic on your website without having to spend any money. It is easy and convenient to pay and use the strategies which are available, but there are several interesting methods that can help you achieve your goal at zero expense. Now, we will find out how this can be done and how beneficial it can be for your business.

Free traffic does not always mean good traffic or quality traffic. You need to understand the basic difference between free traffic and quality traffic and it is only then you can make the best use of the methods which will provide you with valuable traffic for free. It is the traffic on your website that results in improving your rank and that in turn works again to increase traffic. You have to make sure that the increase in traffic is related to the increase in the engagement of your business. Increased traffic with the decreased conversation will result in your demotion in rank and that is obviously not desired. So, in the very first place, you will have to make sure that the free methods you apply do actually result in increasing meaningful traffic in your business.

1. The free Google My Business Listing:

Are you aware of the optimized Google My Business Listing and the fact that it actually generates 7 times more visits as compared to other listings? You must have already known that it is the listing links to your website is the best way to generate traffic. Having said this, it is necessary to remind you that Google is getting smarter day by day and if your listing contains all the information that can be valuable for your potential customer, they might just skip the process of visiting your website and directly contact your business. This is even better than the simple website visit or even increased conversation. So, do go for free Google listing and make sure that your business gets the maximum benefit from it.

2. Performance of On-page SEO:

There are several SEO tactics that you can apply to each of your website pages so that your rank increases in search engines and thus result in getting more visitors. Production of high-quality content is the easiest way to attract visitors and writing concise Meta descriptions is not a big deal. This Meta description will appear just below your URL in the search results and enable the user to know what a click will deliver them. This is just the easiest thing you can do as you know your business the best and thus it will not be a tough job to write the most concise and relevant meta description.

3. Getting listed to online directories:

Getting listed to free online directories and review sites can help in increasing traffic in your website with ease. In most such free sites, you will just have to create your own profile and that profile will contain the link to your website. Active updating of the profile in such listings as well as getting positive reviews is sure to result in an increase in traffic.

4. Building of backlinks:

A link to your website available through another website is known as a backlink. Backlinks achieved from complimentary business or from industry influencers is sure to expose your business to a larger audience. When the volume of audience is increased, it is for sure that there will be some increase in conversation as well. When you get this benefit free of cost, it is surely worth investing some time and energy into it.

5. The Omni-present social media:

Today social media is truly Omni-present. It is the most popular platform from where you can give a little push to your business and that too for free. Basically, social media is the most popular among the free marketing tools businesses use these days. Using Facebook, Instagram or Linkedin for the promotion of blog posts and other useful pages can be great as traffic increasing strategy. This method can turn your audience from social media into visitors to your website. You have to make sure to post sharable content and also make sure that what you post actually attract your followers. You are the best authority of your business and thus creating interesting content on the same will not be a difficult task for you. You just have to make sure that your posts do not look too much like an advertisement; else they will start getting marked as spams.

Having discussed about some of the most popular free traffic increasing methods, it is expected that your business will get boosted. Make sure to include your own experiences and expertise to make the most out of them and enjoy the reward you get from our suggestions.

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Hero Images and Web Design: A Snapshot!

Hero Images and Web Design: A Snapshot!

If you are in for Click-baiting, you will love to use hero images. Simply looking at the copy and the image placed at the top of the page can help visitors to find out what your website is all about. It is important to have a hero image with a call to action or a copy. Check out some of the best examples and practices to make hero images and make them attractive for the audience.

Hero Image – What is it?

It is not the image of a hero, as anyone would like to believe. It is the first or main graphic or photo which can be seen at the top of any email or webpage. Its objective is to draw visitors immediately and show them the main objective of your content or website. It ultimately rests on you to select a high-quality graphic or photo to represent your page theme in its entirety.

How to Create Good Hero Images?

There is an attention-grabbing Hero Image in the Infatuation, which consists of reviews of restaurants, and it highlights the main offer from the website. Visitors can navigate away easily from the main page. In some cases, the hero images are extremely extensive and it is difficult to find out where one should click to get away from the image. There is a chance that you can get immersed in the photo, forget your purpose for visiting the site and go back just as you came.

In contrast, there is the blue image with white text on Flywheel which explains in a single sentence the business. It also offers two CTAs.

Making Good Hero Images

There are some smart ways to make good hero images.

Check the Relevance

Your hero image has to represent accurately the things that you wish to sell. If you are a beach holiday tour operator, the image of a sun-kissed beach with men and women cavorting on the sand is a good idea. The photo may also advertise a slogan or a sale, although you should restrict your text to a limit. As it is said, a picture is worth a thousand words. Naturally, you should ensure that any extra words are relevant and pertinent.

Make Precise Captions

Remember that on an average captions beneath images are read 300 times more as compared to the body copy. This is a big figure. Make sure that the caption is targeted and precise, and most important – is relevant to the hero image.

You Can Use Hero Banners

Hero banners happen to be extremely popular, and these are high-quality images which are paired with a call to action and simple text. However, it is not necessary that hero images should be banners.

Test and Optimize Hero Images

Similar to any other thing that you add to your own marketing skills, it is important to test hero images and have those optimized. Take a cue from word stream, where tests are being made by the team to ensure that the website goes great guns. These include making homepage tests.

Test Varied Hero Images

Testing your home page with different hero images will help you to know which one has the better conversion rate. Use high-quality photographs for each hero image and find out with each test which one is working the best with the target audience of your choice.

Use High-Quality Images

With high-quality photos, you can make it easier for people to view large, crisp images on phone as well as computer screens. Make the images sharp and crisp, to prevent fuzziness.

Customize Stock Images

Ensure that you are not using a very loud background on which you are putting the text. Go for a cool color contrast. Size the image on the basis of what you wish to show, and reduce the load time as much as possible.

Hero Images – Where Can You Get Them?

Few people are experts at designing info graphics or taking photos of their own. Fortunately, there is no need for you to do so. You can find plenty of websites which offer stock photos free of cost or at low-cost to have your hero image sliced and diced.


It has many stock images that you can select from. There are numerous ways for you to edit them using text. You may also upload photos of your own. There are as many as 75 million pictures that you can pick from, and each one of them can be searched and placed into separate categories. You can design an email hero although designing a webpage hero might not be possible.

Creative Market

It, just like stocksy, offers a wide range of fonts, templates, stock photos and graphics. Most of these have to be bought although the cost is very less. Most people would find it worthwhile to spend 20 bucks on a cluster for website branding purposes.


You can get high quality photos from unsplash to use in the form of hero images. The pictures are quite similar to that of pexels, as both have pictures from photographers. But there is a vast library, and you might not note same images all too often. Both offers stock photos with CC0 (Creative Commons Zero) license.


This is another great resource to try, and here are images with excellent color contrast that make them life-like. There is also the chance to browse through plenty of hero images.

Task Rabbit

There are many hero images on this source, and each of these come with a varied “We Will Help” caption comprising of an easy search bar underneath. Most of the visitors may not have an exact idea about Task Rabbit, and naturally each image consists of static sub-headers. These are quite small and do not take attention away from main hero.

Grain and Mortar

This is a creative studio consisting of many hero images, actually in the form of short videos. These videos consist of enough action to interest visitors but not too much to distract them from the text completely. There are high-quality photos in the website.

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