Hero Images and Web Design: A Snapshot!

Hero Images and Web Design: A Snapshot!

If you are in for Click-baiting, you will love to use hero images. Simply looking at the copy and the image placed at the top of the page can help visitors to find out what your website is all about. It is important to have a hero image with a call to action or a copy. Check out some of the best examples and practices to make hero images and make them attractive for the audience.

Hero Image – What is it?

It is not the image of a hero, as anyone would like to believe. It is the first or main graphic or photo which can be seen at the top of any email or webpage. Its objective is to draw visitors immediately and show them the main objective of your content or website. It ultimately rests on you to select a high-quality graphic or photo to represent your page theme in its entirety.

How to Create Good Hero Images?

There is an attention-grabbing Hero Image in the Infatuation, which consists of reviews of restaurants, and it highlights the main offer from the website. Visitors can navigate away easily from the main page. In some cases, the hero images are extremely extensive and it is difficult to find out where one should click to get away from the image. There is a chance that you can get immersed in the photo, forget your purpose for visiting the site and go back just as you came.

In contrast, there is the blue image with white text on Flywheel which explains in a single sentence the business. It also offers two CTAs.

Making Good Hero Images

There are some smart ways to make good hero images.

Check the Relevance

Your hero image has to represent accurately the things that you wish to sell. If you are a beach holiday tour operator, the image of a sun-kissed beach with men and women cavorting on the sand is a good idea. The photo may also advertise a slogan or a sale, although you should restrict your text to a limit. As it is said, a picture is worth a thousand words. Naturally, you should ensure that any extra words are relevant and pertinent.

Make Precise Captions

Remember that on an average captions beneath images are read 300 times more as compared to the body copy. This is a big figure. Make sure that the caption is targeted and precise, and most important – is relevant to the hero image.

You Can Use Hero Banners

Hero banners happen to be extremely popular, and these are high-quality images which are paired with a call to action and simple text. However, it is not necessary that hero images should be banners.

Test and Optimize Hero Images

Similar to any other thing that you add to your own marketing skills, it is important to test hero images and have those optimized. Take a cue from word stream, where tests are being made by the team to ensure that the website goes great guns. These include making homepage tests.

Test Varied Hero Images

Testing your home page with different hero images will help you to know which one has the better conversion rate. Use high-quality photographs for each hero image and find out with each test which one is working the best with the target audience of your choice.

Use High-Quality Images

With high-quality photos, you can make it easier for people to view large, crisp images on phone as well as computer screens. Make the images sharp and crisp, to prevent fuzziness.

Customize Stock Images

Ensure that you are not using a very loud background on which you are putting the text. Go for a cool color contrast. Size the image on the basis of what you wish to show, and reduce the load time as much as possible.

Hero Images – Where Can You Get Them?

Few people are experts at designing info graphics or taking photos of their own. Fortunately, there is no need for you to do so. You can find plenty of websites which offer stock photos free of cost or at low-cost to have your hero image sliced and diced.


It has many stock images that you can select from. There are numerous ways for you to edit them using text. You may also upload photos of your own. There are as many as 75 million pictures that you can pick from, and each one of them can be searched and placed into separate categories. You can design an email hero although designing a webpage hero might not be possible.

Creative Market

It, just like stocksy, offers a wide range of fonts, templates, stock photos and graphics. Most of these have to be bought although the cost is very less. Most people would find it worthwhile to spend 20 bucks on a cluster for website branding purposes.


You can get high quality photos from unsplash to use in the form of hero images. The pictures are quite similar to that of pexels, as both have pictures from photographers. But there is a vast library, and you might not note same images all too often. Both offers stock photos with CC0 (Creative Commons Zero) license.


This is another great resource to try, and here are images with excellent color contrast that make them life-like. There is also the chance to browse through plenty of hero images.

Task Rabbit

There are many hero images on this source, and each of these come with a varied “We Will Help” caption comprising of an easy search bar underneath. Most of the visitors may not have an exact idea about Task Rabbit, and naturally each image consists of static sub-headers. These are quite small and do not take attention away from main hero.

Grain and Mortar

This is a creative studio consisting of many hero images, actually in the form of short videos. These videos consist of enough action to interest visitors but not too much to distract them from the text completely. There are high-quality photos in the website.

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