DIGITAL BRANDING TO MAKE YOUR BUSINESS SUCCESSFUL.

DIGITAL BRANDING TO MAKE YOUR BUSINESS SUCCESSFUL.

In this era of digitalization it is needless to mention how important it is to expose your business to the digital world. Knowing all the importance of digital exposure, it is time you understand how necessary digital branding is for your business. In the very first place you have to understand the difference between digital marketing and digital branding. The former is the term that means pushing a certain product or service based on the facts how good they are or how helpful they can be for the target audience. On the other hand, digital branding is basically about highlighting the underlying values of your company. Truly speaking, digital branding is more subtle as compared to digital marketing as it helps to build the customer loyalty and brand recognition with ease. Branding remains working for the benefits of your business long after a particular product or service has been replaced or discontinued. It basically leaves a strong mark of the name of your brand in the customers’ mind and thus helps bringing back them to you whenever they need the similar product or service. Digital marketing is the strategy that is helpful in getting one-time buyers for the business but branding serves by building long-term relationship with the customers.

Let us take a quick look on how digital branding can help flourish your business. There are several beneficial aspects of digital branding and here we are going to discuss the prime ones only.
The multi-channel factor: Digital branding of your business will let you spread out on various digital platforms. The various digital platforms include online advertisement, chat sites and social media. Promoting your business through several social platforms enables the business to convey a single message to several customers all at a time but keeping the personal touch as well. This method is extremely helpful in building customer loyalty that in turn results in long-term business relations.

Going viral: Though ‘going viral’ used to be used with a negative outlook in the past, the scenario has changed a lot these days. Going viral basically means maximum exposure in a very short period of time. Going viral cannot always be planned and it can happen as the result of your business marketing effort. Going viral becomes easy as in cases of digital branding your business gets maximum exposure through the action of others by the methods of shares, likes, recommendations etc.

Interaction with customers: Digital branding leaves your business with the scope to interact with your customers with ease. The customers are allowed to get involved with your business and thus create a unique customer experience. Launching a clickable banner advertisement or advertising on a certain site or simply creating a GIF can be used to showcase the best features of your business.

Better connectivity with target audience: Keeping the fierce competition in the market it is always necessary to stay a step ahead from your competitors. Maintaining better connectivity with the target audience can provide your business with the benefit of staying ahead in the easiest way. Creation of your digital brand helps to stay connected with your customers.

Marking your unique presence: When every other business is concentrating in digital marketing, you can make your unique presence known by going for digital branding. Digital branding is not as popular as marketing yet as it is not about direct efforts to sell a particular product or service. But this is the method that is surely going to show heavy reflection in your business in the long run. You just have to have the energy and mind to wait for your turn and time.

The modern trend of digital inclination through applications: Modern world is busy with everything achievable digitally. People are getting more and more interested in mobile application based services and products. This has resulted in creating a huge platform for digital branding. More you expose your business to the digital platform more is the chance of gaining customers. Creating and developing your brand instead of just marketing the products or services you can have the scope of reaching more customers. Making the world know about your business instead of pushing to sell your products may not give your instant increase in business but in the long run it is the method that will bring your great opportunity.
It must be kept in mind that people who will need your service or products will come to you only when they know you. Digital marketing can let your presence known to them and digital branding can do the same. The major difference in between these two methods is that marketing can disappear from the minds of people as soon as the product is discontinued but the effect digital branding will create is sure to stay in mind and vision of the target audience for long. This is where your digital marketing will be able to win customers for you. A person may not need your product at a given time, but that does not mean the same person will not need it in the coming days. It is the digital branding method that will keep the name of your business floating in the minds of customers for long.
Digital branding is a complex process and you need to have professionals to do the job for you. Make sure to hire true experts as this investment makes sense.

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Hero Images and Web Design: A Snapshot!

Hero Images and Web Design: A Snapshot!

If you are in for Click-baiting, you will love to use hero images. Simply looking at the copy and the image placed at the top of the page can help visitors to find out what your website is all about. It is important to have a hero image with a call to action or a copy. Check out some of the best examples and practices to make hero images and make them attractive for the audience.

Hero Image – What is it?

It is not the image of a hero, as anyone would like to believe. It is the first or main graphic or photo which can be seen at the top of any email or webpage. Its objective is to draw visitors immediately and show them the main objective of your content or website. It ultimately rests on you to select a high-quality graphic or photo to represent your page theme in its entirety.

How to Create Good Hero Images?

There is an attention-grabbing Hero Image in the Infatuation, which consists of reviews of restaurants, and it highlights the main offer from the website. Visitors can navigate away easily from the main page. In some cases, the hero images are extremely extensive and it is difficult to find out where one should click to get away from the image. There is a chance that you can get immersed in the photo, forget your purpose for visiting the site and go back just as you came.

In contrast, there is the blue image with white text on Flywheel which explains in a single sentence the business. It also offers two CTAs.

Making Good Hero Images

There are some smart ways to make good hero images.

Check the Relevance

Your hero image has to represent accurately the things that you wish to sell. If you are a beach holiday tour operator, the image of a sun-kissed beach with men and women cavorting on the sand is a good idea. The photo may also advertise a slogan or a sale, although you should restrict your text to a limit. As it is said, a picture is worth a thousand words. Naturally, you should ensure that any extra words are relevant and pertinent.

Make Precise Captions

Remember that on an average captions beneath images are read 300 times more as compared to the body copy. This is a big figure. Make sure that the caption is targeted and precise, and most important – is relevant to the hero image.

You Can Use Hero Banners

Hero banners happen to be extremely popular, and these are high-quality images which are paired with a call to action and simple text. However, it is not necessary that hero images should be banners.

Test and Optimize Hero Images

Similar to any other thing that you add to your own marketing skills, it is important to test hero images and have those optimized. Take a cue from word stream, where tests are being made by the team to ensure that the website goes great guns. These include making homepage tests.

Test Varied Hero Images

Testing your home page with different hero images will help you to know which one has the better conversion rate. Use high-quality photographs for each hero image and find out with each test which one is working the best with the target audience of your choice.

Use High-Quality Images

With high-quality photos, you can make it easier for people to view large, crisp images on phone as well as computer screens. Make the images sharp and crisp, to prevent fuzziness.

Customize Stock Images

Ensure that you are not using a very loud background on which you are putting the text. Go for a cool color contrast. Size the image on the basis of what you wish to show, and reduce the load time as much as possible.

Hero Images – Where Can You Get Them?

Few people are experts at designing info graphics or taking photos of their own. Fortunately, there is no need for you to do so. You can find plenty of websites which offer stock photos free of cost or at low-cost to have your hero image sliced and diced.

Canva

It has many stock images that you can select from. There are numerous ways for you to edit them using text. You may also upload photos of your own. There are as many as 75 million pictures that you can pick from, and each one of them can be searched and placed into separate categories. You can design an email hero although designing a webpage hero might not be possible.

Creative Market

It, just like stocksy, offers a wide range of fonts, templates, stock photos and graphics. Most of these have to be bought although the cost is very less. Most people would find it worthwhile to spend 20 bucks on a cluster for website branding purposes.

UnSplash

You can get high quality photos from unsplash to use in the form of hero images. The pictures are quite similar to that of pexels, as both have pictures from photographers. But there is a vast library, and you might not note same images all too often. Both offers stock photos with CC0 (Creative Commons Zero) license.

Spotify

This is another great resource to try, and here are images with excellent color contrast that make them life-like. There is also the chance to browse through plenty of hero images.

Task Rabbit

There are many hero images on this source, and each of these come with a varied “We Will Help” caption comprising of an easy search bar underneath. Most of the visitors may not have an exact idea about Task Rabbit, and naturally each image consists of static sub-headers. These are quite small and do not take attention away from main hero.

Grain and Mortar

This is a creative studio consisting of many hero images, actually in the form of short videos. These videos consist of enough action to interest visitors but not too much to distract them from the text completely. There are high-quality photos in the website.

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