SOME MORE TIPS TO INCREASE TRAFFIC IN YOUR WEBSITE.

SOME MORE TIPS TO INCREASE TRAFFIC IN YOUR WEBSITE.

Increasing traffic on your website is such a discussion that can never be marked as ‘complete’ as there is continuous research in the matter and experts are busy finding out fresh strategies for the same. In this context, we are going to discuss some of the methods of increasing traffic on your website without having to spend any money. It is easy and convenient to pay and use the strategies which are available, but there are several interesting methods that can help you achieve your goal at zero expense. Now, we will find out how this can be done and how beneficial it can be for your business.

Free traffic does not always mean good traffic or quality traffic. You need to understand the basic difference between free traffic and quality traffic and it is only then you can make the best use of the methods which will provide you with valuable traffic for free. It is the traffic on your website that results in improving your rank and that in turn works again to increase traffic. You have to make sure that the increase in traffic is related to the increase in the engagement of your business. Increased traffic with the decreased conversation will result in your demotion in rank and that is obviously not desired. So, in the very first place, you will have to make sure that the free methods you apply do actually result in increasing meaningful traffic in your business.

1. The free Google My Business Listing:

Are you aware of the optimized Google My Business Listing and the fact that it actually generates 7 times more visits as compared to other listings? You must have already known that it is the listing links to your website is the best way to generate traffic. Having said this, it is necessary to remind you that Google is getting smarter day by day and if your listing contains all the information that can be valuable for your potential customer, they might just skip the process of visiting your website and directly contact your business. This is even better than the simple website visit or even increased conversation. So, do go for free Google listing and make sure that your business gets the maximum benefit from it.

2. Performance of On-page SEO:

There are several SEO tactics that you can apply to each of your website pages so that your rank increases in search engines and thus result in getting more visitors. Production of high-quality content is the easiest way to attract visitors and writing concise Meta descriptions is not a big deal. This Meta description will appear just below your URL in the search results and enable the user to know what a click will deliver them. This is just the easiest thing you can do as you know your business the best and thus it will not be a tough job to write the most concise and relevant meta description.

3. Getting listed to online directories:

Getting listed to free online directories and review sites can help in increasing traffic in your website with ease. In most such free sites, you will just have to create your own profile and that profile will contain the link to your website. Active updating of the profile in such listings as well as getting positive reviews is sure to result in an increase in traffic.

4. Building of backlinks:

A link to your website available through another website is known as a backlink. Backlinks achieved from complimentary business or from industry influencers is sure to expose your business to a larger audience. When the volume of audience is increased, it is for sure that there will be some increase in conversation as well. When you get this benefit free of cost, it is surely worth investing some time and energy into it.

5. The Omni-present social media:

Today social media is truly Omni-present. It is the most popular platform from where you can give a little push to your business and that too for free. Basically, social media is the most popular among the free marketing tools businesses use these days. Using Facebook, Instagram or Linkedin for the promotion of blog posts and other useful pages can be great as traffic increasing strategy. This method can turn your audience from social media into visitors to your website. You have to make sure to post sharable content and also make sure that what you post actually attract your followers. You are the best authority of your business and thus creating interesting content on the same will not be a difficult task for you. You just have to make sure that your posts do not look too much like an advertisement; else they will start getting marked as spams.

Having discussed about some of the most popular free traffic increasing methods, it is expected that your business will get boosted. Make sure to include your own experiences and expertise to make the most out of them and enjoy the reward you get from our suggestions.

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WEB DESIGNING AND SEO GO HAND IN HAND

WEB DESIGNING AND SEO GO HAND IN HAND

Web designing service has become indispensible due to the rapid growth of business over the internet. Modern tech savvy people are interested in finding out everything they need over the internet rather than manual searching process. It is not just the shopping portals that are gaining popularity but the current trend reflects overall inclination towards the web world. May it be buying something or gathering information, we all prefer to take the aid of websites over anything other medium. This increasing inclination towards web world has resulted in increased demand for web designing services. As people now want to view and verify everything through the internet, it has become necessary for every single business to have its own website; neglecting which is sure to cause the downfall of the same. This is the basic reason why business owners prefer hiring professional web designers over amateur ones. Professional web designers are well aware of the factors responsible for the success of a website and they work accordingly. Now, it is the question whether web designing is the ultimate thing for success? To discuss this issue it must be remembered that designing is primarily work of art which really does not have much impact when a particular website is looking for its status in the web world. It is the content embedded in the website that becomes the primary determinant while search engines rate a website. This is the point where the factor of SEO optimisation comes into the scene. It is needless to mention what SEO is as the readers of this article are well aware of it. Let us just concentrate on the matter that SEO and web designing are complimentary to each other.
So, we were talking about how SEO and web designing go hand in hand. The very precise answer to the question HOW are these to linked is that strong SEO is the factor that is going to bring new customers to a site and then the dice is transferred to the hands of designing that will help keeping the new customers interested in that particular website. It is thus extremely important to ensure the strength of SEO before going for the designing part. But this does never mean that designing can be ignored as new customers can deflect to other sites if the design of a particular site is not attractive or functional enough. We will now dig deeper into the matter and know the basic things of the entire thing.

Web Crawlers –how they actually work?

Search engines use web crawlers to ‘crawl’ the internet, i.e. they try to find out relevant websites that are capable of providing solutions to what people are searching for. If a website is designed well and has what is being searched by users, the search engine will reward the website with higher rank. A well designed website gets reward of increased free-traffic just because of the good design as the search engines crawlers believe a good design has to be accompanied with good solution for users’ queries. Now, at this point you might think that it is primarily the job of the web designing team to bring in new customers and right at this point you may start thinking we are actually contradicting what we said in the beginning lines. Dear reader, have the patience to know exactly how the web crawlers read a website. Though internet users presently prefer images over text, the web crawlers still read a website through text only! This is where SEO comes in with its dice. It is for this reason that a business has to ensure that the main pages as well as internal links are well organized and easily readable by the users.
If a business plans to invest in high quality web design and later they realize that making the site SEO optimized is becoming indispensible, they will have only one left – i.e. to reinvest in making SEO optimization and re-designing the web pages to fit in the newly created content. Will it thus not be wise to keep the SEO strong right from the beginning and then fitting them into the desired design? And, how can a business owner ensure that these two primary factors work hand in hand before the final website comes into existence? The simple answer to this is to find out the professionals who have the strength of handling both issues with expertise. Most of the web development and designing agencies are well aware of the necessities and they build their workforce accordingly. A reputed web designing company does not comprise of expert designers only. They have skilful SEO persons who can research the web world and find out which content is going to rock along with the ability to create rich content.
Web Hub Solution is one such name in web designing and development arena that is known for the all-round service they provide. Having extremely skilful designers along with experienced SEO experts and top level content builders, Web Hub Solution is the place where every solution for making a website successful is available.
We hope we have made it pretty clear to our readers why the two factors of SEO optimization and designing cannot be treated separately. It is hoped as well that this discussion will prove to be helpful to all of you. We are looking forward to bring up more interesting discussions in the coming days.

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DIGITAL BRANDING TO MAKE YOUR BUSINESS SUCCESSFUL.

DIGITAL BRANDING TO MAKE YOUR BUSINESS SUCCESSFUL.

In this era of digitalization it is needless to mention how important it is to expose your business to the digital world. Knowing all the importance of digital exposure, it is time you understand how necessary digital branding is for your business. In the very first place you have to understand the difference between digital marketing and digital branding. The former is the term that means pushing a certain product or service based on the facts how good they are or how helpful they can be for the target audience. On the other hand, digital branding is basically about highlighting the underlying values of your company. Truly speaking, digital branding is more subtle as compared to digital marketing as it helps to build the customer loyalty and brand recognition with ease. Branding remains working for the benefits of your business long after a particular product or service has been replaced or discontinued. It basically leaves a strong mark of the name of your brand in the customers’ mind and thus helps bringing back them to you whenever they need the similar product or service. Digital marketing is the strategy that is helpful in getting one-time buyers for the business but branding serves by building long-term relationship with the customers.

Let us take a quick look on how digital branding can help flourish your business. There are several beneficial aspects of digital branding and here we are going to discuss the prime ones only.
The multi-channel factor: Digital branding of your business will let you spread out on various digital platforms. The various digital platforms include online advertisement, chat sites and social media. Promoting your business through several social platforms enables the business to convey a single message to several customers all at a time but keeping the personal touch as well. This method is extremely helpful in building customer loyalty that in turn results in long-term business relations.

Going viral: Though ‘going viral’ used to be used with a negative outlook in the past, the scenario has changed a lot these days. Going viral basically means maximum exposure in a very short period of time. Going viral cannot always be planned and it can happen as the result of your business marketing effort. Going viral becomes easy as in cases of digital branding your business gets maximum exposure through the action of others by the methods of shares, likes, recommendations etc.

Interaction with customers: Digital branding leaves your business with the scope to interact with your customers with ease. The customers are allowed to get involved with your business and thus create a unique customer experience. Launching a clickable banner advertisement or advertising on a certain site or simply creating a GIF can be used to showcase the best features of your business.

Better connectivity with target audience: Keeping the fierce competition in the market it is always necessary to stay a step ahead from your competitors. Maintaining better connectivity with the target audience can provide your business with the benefit of staying ahead in the easiest way. Creation of your digital brand helps to stay connected with your customers.

Marking your unique presence: When every other business is concentrating in digital marketing, you can make your unique presence known by going for digital branding. Digital branding is not as popular as marketing yet as it is not about direct efforts to sell a particular product or service. But this is the method that is surely going to show heavy reflection in your business in the long run. You just have to have the energy and mind to wait for your turn and time.

The modern trend of digital inclination through applications: Modern world is busy with everything achievable digitally. People are getting more and more interested in mobile application based services and products. This has resulted in creating a huge platform for digital branding. More you expose your business to the digital platform more is the chance of gaining customers. Creating and developing your brand instead of just marketing the products or services you can have the scope of reaching more customers. Making the world know about your business instead of pushing to sell your products may not give your instant increase in business but in the long run it is the method that will bring your great opportunity.
It must be kept in mind that people who will need your service or products will come to you only when they know you. Digital marketing can let your presence known to them and digital branding can do the same. The major difference in between these two methods is that marketing can disappear from the minds of people as soon as the product is discontinued but the effect digital branding will create is sure to stay in mind and vision of the target audience for long. This is where your digital marketing will be able to win customers for you. A person may not need your product at a given time, but that does not mean the same person will not need it in the coming days. It is the digital branding method that will keep the name of your business floating in the minds of customers for long.
Digital branding is a complex process and you need to have professionals to do the job for you. Make sure to hire true experts as this investment makes sense.

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